Pilot #6

Viewer Perspective

#askadarperspektiv

How can we determine how well a film is received beyond simply counting the number of sold tickets? For the pilot study Viewer Perspective, we advanced methods and models for establishing a dialogue among filmmakers and audiences about the genuine merits of a film.

How do filmmakers reach their audience? How can they understand their audience? The purpose of the pilot study was to determine what constitutes the success of a film, and how to ensure success.

Process

November 2016 March 2016


In public

Stockholm Film Festival 2017
Tempo Documentary Festival 2018


Living on 

The pilot has served as a knowledge-based study for the Swedish Film Institute and has lived on as a feature of the Tempo Impact Conference.

Residential
Industrial
Green
Commercial
Mobile
Nonplace

Location 

The workshop was held in Botkyrka. The project was conducted in various locations where the filmmakers were at work.

Within the framework of the talent program STHLM Debut, a workshop for directors and producers was organized to discuss the paths a film may take to its audience. A request for entry followed upon the workshop, with a focus on innovative viewer influence. Three proposals were selected—the results of which were presented at a seminar at the Stockholm Film Festival 2017 and at the Impact Conference at the Tempo Documentary Festival 2018.

Audience

The pilot study targeted the film industry, and the results were presented at the Stockholm Film Festival and Tempo Documentary Festival.

Creators

  •    Producers
  •    Directors

Partners

  • STHLM Debut
  • The Stockholm County Council
  • Film Stockholm/Filmbasen
  • The Stockholm International Film Festival
  • Tempo Documentary Festival

The three development projects consistently support the idea that more people could enjoy a film if the audience development/outreach is in line with the goal with the film. Beyond spreading their artistic workmanship, creators could gain insight into their future film production and the perception of their audience. The pilot study shows that methods exist for the film industry to measure and develop a film’s success in other ways than at present.

 

Download the full evaluation report

 

The three development projects consistently support the idea that more people could enjoy a film if the audience development/outreach is in line with the goal with the film. Beyond spreading their artistic workmanship, creators could gain insight into their future film production and the perception of their audience. The pilot study shows that methods exist for the film industry to measure and develop a film’s success in other ways than at present. You can find more information, statistics and analysis in the full evaluation report.

 

Download the full evaluation report

Partners

Join the movement!

In order to participate in any of the Smart Kreativ Stad projects, you must first register below. We will then add you to our mailing list so that you can receive announcements and information on all our pilot studies.

Creator?

Are you active in film or moving pictures in the Stockholm-Mälardalen region? If so, the Kreatörspoolen is a public gathering place for you. Register and open up a world of possibilities and potentials. (in Swedish)

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Local government?

Are you a member of Filmregion Stockholm-Märlardalen? Or are you a building proprietor or any other stakeholder? Stay informed, actively share an idea or pose a challenge that you feel might interest Smart Kreativ Stad. Read more here or fill out the form in the link below. (in Swedish)

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