Pilot #2

POPUP Cinema

#popupcinema

Smart Kreativ Stad launched the Popup Cinema as its first public pilot study. Audiences were given the opportunity to experience film together in unexpected, unique locations around Stockholm.

How can film be used to promote urban development? What effects are generated by screening film in public space? Organizers were invited to arrange unique film screenings and events. The intention was to reflect the city’s diversity of cultural and artistic expression for residents and visitors alike, and to transform how we screen and view film.

Process

May 2016 August 2016


In public

June 2016  August 2016


Living on

Popup Cinema was a temporary project. The guide and display kit for outdoor screenings are still available for hire at cost for event organizers in Stockholm.

Residential
Industrial
Green
Commercial
Mobile
Nonplace

Locations

  • Hurtig Square, Jordbro
  • Haga Park, Solna
  • Patricia, Södermalm
  • Bredängstorget, Skärholmen
  • Lappkärrsberget Amphitheater, Stora Skuggan
  • Under the bridges between the Essingens
  • Långholmen Amphitheater
  • MDEMC, Södermalm
  • Skeppet Havheld, Djurgården
  • Gröndals båtklubb, Gröndal
  • By the bridge, Djurgården
  • Braxenparken, Fisksätra

A popup cinema license was developed for the pilot study. Furthermore, all organizers were provided a display kit either the mobile pavilion (developed in Pilot #1) or a standalone projector with speakers. In addition, a guide designed by Smart Kreativ Stad was provided for all aspects of outdoor viewing, as well as marketing materials and financial support. In collaboration with several distributors, a large number of titles were offered for screening. The organizers then independently conducted their screenings and events so that visitors could view film for free around Stockholm through the summer of 2016.

Audience

The pilot study targeted residents, visitors, tourists and a general public with an interest in film.

Creators

  • Organizers
  • Consultants in audio and lighting technology
  • Distributors

Partners

  • Film Department Kulturhuset Stadsteatern
  • Nonstop Entertainment
  • Njuta Films
  • TriArt Film
  • Studio S
  • Presentationsdesign

Thanks to the large number of organizers, Smart Kreativ Stad was able to access a broad sample of screening alternatives elucidating the role film can play in urban space. This was of great importance for the on-going research. Popup Cinema as event sparked unexpected encounters between film, location and audience. In addition, the benefit to small and medium-sized businesses in the area was apparent. Spaces were activated, and local connections with visitor groups were strengthened, through the culture of film against the backdrop of the city.

 

You can find more information, statistics and analysis in the full evaluation report.

Innovative film screenings popped up here

Jordbro Popupbio
Lappis Northern Nights
Filmkväll på skeppet Havheld
ForRestart
Bio på ön – Lilla Essingen Moving Pictures
Cul De Maretopia
Querelle
Waiting for B
Stockholmsfrestelser
Min Granne
Ensamhet & organisering
Utomhusbio i Fisksätra

Thanks to the large number of organizers, Smart Kreativ Stad was able to access a broad sample of screening alternatives elucidating the role film can play in urban space. This was of great importance for the on-going research. Popup Cinema as event sparked unexpected encounters between film, location and audience. In addition, the benefit to small and medium-sized businesses in the area was apparent. Spaces were activated, and local connections with visitor groups were strengthened, through the culture of film against the backdrop of the city. You can find more information, statistics and analysis in the full evaluation report.

 

Download the full report

Join the movement!

In order to participate in any of the Smart Kreativ Stad projects, you must first register below. We will then add you to our mailing list so that you can receive announcements and information on all our pilot studies.

Creator?

Are you active in film or moving pictures in the Stockholm-Mälardalen region? If so, the Kreatörspoolen is a public gathering place for you. Register and open up a world of possibilities and potentials. (in Swedish)

To Kreatörspoolen
Local government?

Are you a member of Filmregion Stockholm-Märlardalen? Or are you a building proprietor or any other stakeholder? Stay informed, actively share an idea or pose a challenge that you feel might interest Smart Kreativ Stad. Read more here or fill out the form in the link below. (in Swedish)

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