A popup cinema license was developed for the pilot study. Furthermore, all organizers were provided a display kit either the mobile pavilion (developed in Pilot #1) or a standalone projector with speakers. In addition, a guide designed by Smart Kreativ Stad was provided for all aspects of outdoor viewing, as well as marketing materials and financial support. In collaboration with several distributors, a large number of titles were offered for screening. The organizers then independently conducted their screenings and events so that visitors could view film for free around Stockholm through the summer of 2016.