Pilot #7

Moving Murals Hagalund

#movingmuralshagalund

How can art play an active role in developing the Hagalund industrial park? Moving Murals—a unique mix of murals and projection techniques applied by experienced street artists and young talents who, through their expressivity, carve out a niche in the urban environment.

 

The concept ”Moving Murals” was realized by the artists Lapiztola from Mexico, along with Geska Brecevic, artistic director of Smart Kreativ Stad and Robert Brecevic, adjunct lecturer at the Royal Institute of Art. For the project Hagalund Moving Murals, young people from the area are bidden to workshops to learn formats and techniques and to think in new ways about art, their neighborhood and their opportunities. The project is crowned by an exhibition opening and display of the jointly developed works.

Lapiztola consists of Rosario, Roberto and Yankel, three of Mexico’s internationally most recognized street artists, who have been exhibiting works for more than a decade in Mexico, USA, England and Sweden, to name a few. The name Lapiztola is a portmanteau for pencil and pistol.

Performing Pictures consists of Geska Brecevic and Robert Brecevic. They held workshops in “video mapping”, the method for adapting video projections to three-dimensional physical objects.

Lapiztola and Performing Pictures have experimented with a mix of stencil-based street art and video mapping during an improvised proof-of-concept workshop at the Museo Belber Jimenez in Mexico in the fall of 2016.

Moving Murals Hagalund

At workshops held in collaboration between the local actors UnCut and the Royal Institute of Art, young filmmakers learn to work with video mapping as they explore the various narrative possibilities and story layers.

The pilot study involves activating the neighborhood on several levels. A permanent large-scale work will be displayed on a building facade in Hagalund. In daylight, the work functions as a stenciled painting with its own aesthetic force. In the evening when darkness falls, a video projection kicks in. Video mapping animates the stenciled painting and the work undergoes a metamorphosis.

Where

The Hagalund industrial park is a priority neighborhood for development, and Solna municipality and the building proprietors of Humlegården are working intensively to establish activities conducive to a favorable development of the area. The work will be displayed on the rear facade of Gelbgjutarevägen 7 in Hagalund.

Why

The pilot study addresses how a former industrial park can be enlivened through the embodiment of local creativity in contemporary artistic expression. This includes designing a context whereby young people can create, discover, challenge and influence. In visualizing new sides of one’s own back yard, discussions open up regarding future prospects and opportunities.

When

November—December 2017:
• Display of works (stencils) for projection mapping 
• Technical installations 

January 2018:
• Workshop in projection mapping / video mapping at UnCut in collaboration with the Royal Institute of Art, culminating by a vernissage

February 2018:
• 2nd of February 10 am—4.30 pm Full day of seminar “Stadens ytor—möten mellan rörlig bild och arkitektur” in Hagalund
• 2nd of February 4.30 pm—6.30 pm Vernissage for the piece, Kaninfågeln, and the video pieces

2nd of Februari—1st of March, 2018:
• Video piece projected every evening and night between 4.30 pm and 8 am

Partners

The Filmregion’s project Smart Kreativ Stad, in collaboration with Lapiztola, Solna municipality through the local actors UnCut and RÅMATERIAL/Black Sheep, the real estate concern Humlegården, the Royal Institute of Art, and students at the University College of Arts, Crafts and Design, and Xenter.

More in depth

Project description (Swedish)
Seminar programs (Swedish)
Press releases (Swedish)
Press (Swedish)

Partners

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Creator?

Are you active in film or moving pictures in the Stockholm-Mälardalen region? If so, the Kreatörspoolen is a public gathering place for you. Register and open up a world of possibilities and potentials. (in Swedish)

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Local government?

Are you a member of Filmregion Stockholm-Märlardalen? Or are you a building proprietor or any other stakeholder? Stay informed, actively share an idea or pose a challenge that you feel might interest Smart Kreativ Stad. Read more here or fill out the form in the link below. (in Swedish)

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Smart Kreativ Stad is a project focusing on moving pictures, digital media, innovation and urban development in the greater Stockholm area in 2015–2020. The project is run by Film Region Stockholm–Mälardalen in collaboration with members and partners from a broad range of sectors.

The Film Region Stockholm–Mälardalen is the collaborative organization of the Capital Region for creative and cultural enterprises with a focus on film, TV and digital media.

Project manager / Artistic Director
Geska Brecevic
geska.brecevic@frsm.se

CRM Manager
Jeanette von Arnold
jeanette.vonarnold@frsm.se