Using as a case study the Japanese series Idaten, shot in part in Stockholm, an in-depth analysis is conducted of working with film tourism in a sustainable way.
Alongside this, a call was also made for three creators, who would be granted support in exploring how working with a location’s importance can be linked to moving images.

How is the perception of a place affected by seeing it depicted on film or moving images? One ambition is to develop a concrete tool for cities, municipalities and the like to work with film tourism already from the planning stages of a shoot. Also, to develop further the concept of film tourism from a creative perspective, Smart Kreativ Stad provides support to three film projects that all work from a local perspective in the Stockholm region.
 

Process

March 2019 → July 2019

In public

The analysis can be read on Smart Kreativ Stad’s website.

Living on

The results of the pilot study are presented within the framework of the Smart Kreativ Stad dissemination phase.

Seeing the places in a city depicted in moving images can pique interest in them. However, our perception is more complex than mere location tourism would allow. The difficulty so far has been in measuring this. Cloudberry Communications was hired to develop a tool for working with tourism from the first shoot to the premiere. Measurements of search data and interviews with key people create a holistic picture that fills a research gap in the field. In addition, a call for development support was made to creators who want to find ways to work with film tourism based on their own concepts.

The results took stock of the approaches used today when working with film tourism and proposed methods for measuring the influence of a film in social media and web searches. Through the work of the three creators, this could form the basis for further work on broadening the view of a film’s impact on locations and regions.